Mission and Core Values


Organic Advocacy’s mission is to move organic farming from the margins to the mainstream in a manner that strengthens small, medium and family farm resiliency and increases consumer access to organic food. We deliver on that commitment by:

  • Facilitating organic farmer-led improvements in organic agriculture that add value to the industry and reinforce consumer expectations about organic;
  • Contributing critical research, analyses and recommendations to organic policy debates aimed at maintaining and enhancing the integrity of organic agriculture and food production;
  • Raising public awareness about the health and environmental benefits of organic farming and eating fresh, locally grown organic food;
  • Increasing consumer confidence in organic;
  • Growing organic markets and access to organic food.

Core Values

  • Organic Integrity ‐ The high bar set for organic farming and food production, established under the Organic Foods Production Act, can never be compromised even in the face of market pressures to lower the barriers to entry.
  • Environmental Stewardship ‐ The regenerative capacity of organic agriculture provides needed ecosystem services that enhance soil fertility; biological diversity; environmental, pollinator and habitat protection; soil carbon sequestration; and the ability of future generations to thrive and produce their own organic food.
  • Transparency ‐ Organic food production systems, their regulation and certification require complete transparency about how organic food is grown and processed so that people can make informed food purchases based upon their values and health needs.
  • Democracy ‐ Public participation in government decisions that affect all aspects of organic production remains the cornerstone of organic in that it allows and encourages those with the applicable knowledge, expertise, and ethics to inform policy-making. It is essential to the continued success of organic.
  • Reciprocity of Food, Farming and Health ‐ Increases in organic production and consumption go hand-in-hand with improvements in community and environmental health and well-being.
  • Food Security and Equity ‐ Key to establishing a socially just and stable food system is ensuring that all people everywhere have access to healthy, fresh, organic food.